Independent real estate agencies
A website that presents your listings and your agents properly.
Buyers arrive already trained by realestate.com.au and Domain. An independent agency's own site has to hold its own next to that — accurate listings, credible agents, and an appraisal form that turns a browser into a lead.
What a good site needs
What a real estate agency site has to get right.
An appraisal and enquiry pathway for every visitor
Buyers, sellers, landlords and tenants each need a clear, short path to enquire — not one generic contact form for everybody.
Agents presented as professionals
Profile pages with current listings and results, so a seller choosing an agent sees credibility, not just a phone number.
Accurate, compliant listing copy
Australian Consumer Law and NSW's under-quoting rules require price guides and property descriptions that aren't misleading. We write and structure listing content to stay compliant.
Compliance-safe copy
Australian Consumer Law & under-quoting rules
Australian Consumer Law prohibits misleading or deceptive representations, and NSW's under-quoting laws require price guides to reflect a genuine estimate of likely selling price. We structure listing and price-guide content so it stays accurate and isn't misleading, and avoid language that implies a price outcome the agency can't stand behind.
What’s included
Everything in a real estate agency build.
- Up to eight pages: home, listings, agents, selling, about the agency, suburb or area guide, contact and one more of your choice
- A mobile-first appraisal request form, plus separate buyer and tenant enquiry paths
- Agent profile pages with current listings and results
- ACL and under-quoting-aware listing and price-guide copy
- Launch on your domain, then ongoing hosting, security updates, backups and a content change each month
See it, don't take our word for it
Aldergate: the concept site for this vertical.
Our flagship real estate demonstration: a complete, bespoke agency platform for a fictional Inner West Sydney agency, with search, listings, agent profiles, suburb guides and an AI walkthrough assistant on every listing.
How we get there
We build your concept first. A conversation only happens after.
Step 1
We build your concept site
From what's already public about your business — your name, services and location — we design and build an unofficial concept site. No conversation required, no cost, no obligation.
Step 2
You review it
We send you the link. Walk through it on your own phone, on your own time. If it's not for you, that's the end of it — nothing was ever asked of you.
Step 3
We build the real thing
If you like what you see, we have a conversation about your business specifically, agree the scope and timeline in writing, and build your actual site — live in weeks.
Questions
Real estate-specific questions.
Do you build a full search-and-listings platform?
The standard build covers listings, suburb pages, agent profiles and an appraisal funnel. A search-and-filter platform with CRM-fed listings like Aldergate is a larger, separately scoped build — we'll tell you plainly which one your agency needs on a call.
Can the site connect to our CRM or listing feed?
For agencies that need listings to update automatically from a CRM or portal feed, that's a separate scope from the standard site — we'll scope it once we understand what your CRM supports.
Can we get separate forms for buyers, sellers and tenants?
Yes. Even the standard build includes an appraisal form for sellers plus a general buyer and tenant enquiry path.
Ready when you are
See a concept site for your real estate agency.
We'll build an unofficial concept site for your agency from what's already public — your name, listings and location. Nothing to pay, nothing to sign, until you've seen it.